OneRoyal has announced the promotion of Dominic Poynter to Chief Commercial Officer (CCO), elevating a long-serving executive who has played a central role in shaping the broker’s brand and market positioning. The appointment follows a successful tenure as Chief Marketing Officer, during which Poynter helped drive global brand expansion and commercial alignment.
The move reflects OneRoyal’s focus on tightening the link between brand strategy, client acquisition, partnerships, and revenue generation. By appointing an internal leader with deep institutional knowledge, the broker is signaling continuity while strengthening its commercial execution across regions.
Poynter brings more than 25 years of industry experience into the CCO role, positioning him to oversee commercial strategy at a time when brokers are under increasing pressure to balance growth, innovation, and regulatory complexity.
A unified commercial strategy built through marketing leadership
During his time as CMO, Poynter implemented a unified marketing strategy designed to align OneRoyal’s commercial operations across multiple geographies. Rather than treating marketing and sales as separate silos, his approach focused on integrating global marketing and sales teams under a common framework.
This alignment allowed OneRoyal to serve different regional markets more effectively while maintaining consistent brand messaging and commercial objectives. Strategic partnerships also played a key role, most notably the securing of Diego Forlán as a brand ambassador—an appointment that significantly boosted OneRoyal’s global visibility and credibility.
These efforts translated into stronger brand recognition and reinforced OneRoyal’s reputation as a long-established broker with a modern, forward-looking identity. The company’s multi-decade presence in the market was not only preserved but amplified through coordinated commercial execution.
Investor Takeaway
Over two decades of leadership across top-tier brokers
Poynter’s promotion is underpinned by an extensive leadership background across some of the industry’s most recognisable brokerage brands. Prior to joining OneRoyal, he held senior roles at easyMarkets, ATFX, and HYCM, progressing through positions including Director of Marketing Operations, Head of Marketing, and Chief Marketing Officer.
This cross-functional exposure—spanning marketing, operations and executive leadership—has given Poynter a broad understanding of how brokers scale in competitive environments. His career trajectory reflects a pattern of stepping into increasingly strategic roles, often at times when firms were expanding into new markets or repositioning their brands.
At OneRoyal, that experience will now be applied more directly to commercial strategy, covering revenue growth, partnership development, regional performance, and long-term market positioning.
Award momentum and innovation-driven growth
Under Poynter’s leadership in marketing, OneRoyal has accumulated a growing list of industry accolades. Among the most recent were Best Forex Broker 2025 at the Smart Vision Summit Egypt and Most Innovative Broker for the MENA region at the Finance Magnates Awards 2025.
These recognitions highlight OneRoyal’s emphasis on innovation, particularly in delivering advanced analytical tools and trading technology to both retail and professional clients. Awards alone do not define a broker’s success, but consistent recognition across regions suggests effective execution of both product and commercial strategy.
As CCO, Poynter is expected to build on this momentum by ensuring that innovation, marketing, and sales efforts are closely aligned with client needs and market demand.
Investor Takeaway
Why this appointment matters in a competitive broker landscape
The global brokerage sector is becoming increasingly crowded, with differentiation shifting away from leverage and asset count toward execution quality, innovation, and brand trust. In this environment, the Chief Commercial Officer role is critical—bridging strategy, partnerships, and revenue while maintaining alignment with regulatory and operational constraints.
By promoting a long-serving executive who understands both the brand and the business mechanics, OneRoyal appears to be prioritising stability and strategic coherence. This approach may resonate with traders seeking brokers that demonstrate long-term vision rather than short-term growth tactics.
Founded in 2006, OneRoyal has positioned itself as a broker that grows alongside its clients. Poynter’s elevation to CCO aligns with that philosophy, reinforcing a leadership structure built around experience, consistency, and strategic execution.
What’s next for OneRoyal?
With Dominic Poynter stepping into the Chief Commercial Officer role, OneRoyal enters its next phase with a sharpened focus on global commercial alignment. As market conditions remain dynamic and competition intensifies, the broker’s ability to integrate marketing, partnerships, and sales under a single commercial vision may prove decisive.
For traders and industry observers, the appointment is a signal that OneRoyal is doubling down on structured growth—leveraging experience and brand strength to navigate the evolving trading landscape.