PU Prime, the global multi-licensed online brokerage, is proud to announce that Ms. Phakkaporn Pirachat, Country Manager for PU Prime Thailand, has been recognised by CEOInsights Asia Magazine as one of the Top 10 Country Managers from Thailand – 2025. Featured in the publication’s November 2025 issue, the list acknowledges leaders who have demonstrated exceptional expertise, strategic vision, and influence in Thailand’s rapidly evolving market.
As Thai businesses continue to adapt to shifting consumer preferences, the rise of digital finance, and greater expectations around sustainability, this recognition underscores PU Prime’s commitment to fostering long-term client trust—not merely through trading performance, but through meaningful relationships and enduring value creation.
Building a Brand on Trust, Localization, and Community
Ms. Pirachat emphasises that PU Prime’s success in Thailand is rooted in three core pillars: trust, localization, and community.
“Trust is built through transparency and by equipping clients with the financial education they need to make confident decisions,” she said. “Localization ensures relevance—we respect cultural nuances, speak the client’s language, and engage through the platforms they use every day. The final pillar, community, reframes our clients not just as users of our services but as partners on a shared journey of growth.”
Her leadership style blends strategic foresight with empathy and a human-centred philosophy of growth. This approach aligns with PU Prime’s long-term vision: sustainable expansion that generates positive impact for traders and the broader community.
Meeting Client Needs Through Tailored Experiences
PU Prime’s client engagement approach in Thailand focuses on understanding each individual’s unique trading journey. Rather than offering generic or one-size-fits-all strategies, the company emphasises tailored tools, personalised support, and flexible solutions designed to evolve with the client.
The goal, according to Ms. Pirachat, is for clients to feel that they are growing alongside the brand—supported not only by technology but also by the people behind it.
About PU Prime
Founded in 2015, PU Prime is a leading global fintech company and trusted CFD broker. Today, the company offers regulated financial products across forex, commodities, indices, shares, and bonds. With operations in more than 190 countries and over 40 million app downloads, PU Prime provides innovative trading platforms and an integrated copy-trading solution, empowering traders worldwide to pursue financial success with confidence.