VT Markets, a leading global online trading platform, has announced a landmark partnership with the Portuguese Football Federation (FPF), becoming its Official Trading Partner for the Middle East and North Africa (MENA) region. The collaboration represents a pivotal milestone in VT Markets’ regional growth strategy, following the recent Category 5 license approval by the UAE’s Securities and Commodities Authority (SCA) for its Dubai entity.
“Invest in Greatness”: A Shared Vision of Excellence
At the heart of this partnership lies more than a slogan—“Invest in Greatness” defines a shared philosophy between VT Markets and Portuguese football. Portugal’s rich footballing legacy, symbolized by icons such as Eusébio, Luís Figo, Rui Costa, and modern stars like Cristiano Ronaldo, Bruno Fernandes, Bernardo Silva, Vitinha, João Félix, and Rúben Dias, embodies excellence, discipline, and ambition.
These same values form the foundation of VT Markets’ approach to financial markets. Just as Portugal has consistently produced world-class athletes, VT Markets continues to set a global benchmark for trading performance, transparency, and innovation, making this partnership a natural alignment between two leaders in their respective fields.
Connecting Finance and Football Across MENA
With the Portuguese Football Federation’s strong international presence and passionate following throughout the MENA region, this collaboration provides VT Markets with an influential platform to connect with diverse audiences. The partnership will feature themed trading campaigns, exclusive fan engagement events, and digital activations that blend the excitement of football with the dynamic world of trading.
These initiatives are designed to empower traders and fans alike—offering opportunities to experience the thrill of football while exploring new frontiers in financial investment.
Strategic Statements from Both Partners
“We are thrilled to partner with the Portuguese Football Federation to bring an innovative and exciting trading experience to the MENA region,” said Dandelyn Koh, Head of Global Marketing at VT Markets. “This partnership reflects our mission to bridge the worlds of finance and sport, creating unique opportunities for engagement while strengthening our footprint across the region.”
João Medeiros Cardoso, Commercial Director at the FPF, added: “The Portuguese Football Federation has been expanding its global reach through partnerships that reflect the strength and prestige of our national team. This collaboration with VT Markets in MENA brings us closer to millions of fans across the region, creating unique experiences that unite football, finance, and passion.”
Driving Innovation and Engagement
By merging the worlds of trading and football, VT Markets is setting a new precedent for cross-industry collaboration. The partnership reinforces its leadership in the financial sector and enhances its presence in one of the fastest-growing regions for both trading and sports enthusiasm.
Through this initiative, VT Markets reaffirms its commitment to innovation, education, and empowerment, inspiring individuals across MENA to “invest in greatness” — whether in markets, sport, or life itself.