Axi, the global online broker, has launched its institutional arm—AxiPrime—marking a strategic expansion beyond its retail heritage into the competitive world of B2B liquidity provision.
Positioned to serve brokers, hedge funds, and high-frequency trading firms, AxiPrime delivers multi-asset liquidity spanning forex, metals, equities, cryptocurrencies, and commodities. Underpinned by cutting-edge infrastructure, the platform is engineered to process up to 500,000 order events per second on a single CPU, achieving execution latency as low as two microseconds—a clear play for clients running algorithmic and latency-sensitive strategies.
“We’ve built this for scale,” said Louis Cooper, Chief Commercial Officer at Axi. “Our infrastructure is designed to meet the demands of institutional desks and high-frequency traders alike.”
Axi’s move follows a broader industry trend as brokers such as IG, Pepperstone, and Swissquote accelerate into institutional markets. With client acquisition costs climbing and revenue growth decelerating in retail trading, liquidity provision is emerging as an attractive lever for monetising proprietary technology and deepening strategic partnerships.
Headquartered in Sydney and operating globally, Axi has historically focused on retail and smaller professional traders. The launch of AxiPrime represents a decisive step toward diversifying its revenue streams and positioning the firm alongside prime-of-prime providers like Finalto, CFH Clearing, and IS Prime.
Built for Modern Institutional Trading
AxiPrime delivers unified pricing feeds, FIX and REST API connectivity, and a comprehensive multi-asset product suite, all backed by transparent cost structures and dedicated support. The division also benefits from a strategic partnership with London-based platform provider Your Bourse, which will power AxiPrime’s backend infrastructure and execution technology.
Your Bourse has been steadily expanding its Liquidity Hub, connecting brokers to over 100 liquidity providers, including CFH Clearing, FXCM Pro, and Scope Markets. Its enterprise-grade solutions cover everything from multi-asset aggregation and risk management to MT4/MT5 hosting and ultra-low-latency FIX API connectivity—critical capabilities for brokers targeting institutional and professional flows.
As the trading landscape evolves and demand grows for low-latency, multi-asset solutions, AxiPrime signals Axi’s intent to become a serious contender in institutional liquidity—and a partner of choice for firms seeking scale, technology, and deep market access.