IUX made a strong impression at the Finance Magnates Africa Summit 2025 (FMAS:25), stepping up as the main sponsor of the summit bar and emerging as a standout presence among industry leaders. Through its lively #DrinksOnIUX campaign, the company underscored its dedication to expanding digital trading solutions and deepening its engagement across the African continent.
Alex Delarue, Regional Commercial Director at IUX, shared, “Africa is one of the most dynamic regions for digital trading, and the energy at FMAS:25 reflected that. Our presence at FMAS:25 was about creating connections. We are committed to building long-term partnerships in Africa, and this summit was a powerful step forward in that journey. We were proud to show up boldly, connect authentically, and put IUX at the heart of the conversation.”
FMAS:25 served as a key gathering point for leaders in online trading, fintech, and payments. The IUX summit bar quickly became a vibrant hub where attendees could unwind, exchange ideas, and expand their networks. An interactive social media campaign invited guests to share their experiences, amplifying the reach of IUX’s message and fostering real-time engagement.
IUX’s participation marked an important milestone in its growth across Africa, reinforcing its commitment to delivering secure, innovative trading solutions tailored to the region’s evolving needs. The event also gave attendees the opportunity to meet the IUX team in person and explore the company’s suite of services, further supported by a comprehensive online summit book detailing its digital offerings.
By sponsoring the summit bar, IUX not only elevated the event’s atmosphere but also captured the attention of prospective clients and partners eager to learn more about its solutions. The #DrinksOnIUX initiative proved highly effective in generating interest, sparking conversations that will help drive long-term growth and solidify IUX’s position as a leading force in Africa’s digital trading landscape.