IUX underscored its commitment to the African continent with a high-profile presence at the Finance Magnates Africa Summit 2025 (FMAS:25), where it served as the official sponsor of the summit bar. As a prominent participant in this year’s event, IUX brought energy and engagement to the summit floor through its standout #DrinksOnIUX campaign—reinforcing its ambitions to expand digital trading accessibility and innovation across the region.
Alex Delarue, Regional Commercial Director at IUX, shared, “Africa is one of the most dynamic regions for digital trading, and the energy at FMAS:25 reflected that. Our presence at FMAS:25 was about creating connections. We are committed to building long-term partnerships in Africa, and this summit was a powerful step forward in that journey. We were proud to show up boldly, connect authentically, and put IUX at the heart of the conversation.”
A Platform for Engagement and Growth
FMAS:25 brought together leaders from across the online trading, fintech, and payments industries, providing a critical forum for collaboration and insight-sharing. The IUX-sponsored summit bar quickly emerged as a central networking hub, where delegates gathered to connect, refresh, and explore new business opportunities.
Through an interactive social media activation, IUX invited attendees to share highlights and experiences from the summit using #DrinksOnIUX, successfully generating buzz and reinforcing the brand’s identity as both innovative and community-oriented.
Driving Digital Trading Innovation in Africa
IUX’s presence at FMAS:25 marks a milestone in its regional strategy, reinforcing its commitment to delivering secure, user-centric, and scalable trading solutions tailored to the African market. The event provided a platform for prospective clients and partners to engage directly with the IUX team and explore its full suite of offerings. Visitors were also encouraged to dive deeper into the firm’s capabilities through the FMAS:25 online summit book, which spotlighted IUX’s approach to modern trading technologies.
Building Toward a Sustainable Future in Africa
As the digital trading landscape in Africa evolves, IUX is positioning itself as a long-term partner in the region’s growth story. The brand’s summit sponsorship and immersive campaign not only elevated the FMAS:25 experience but also attracted widespread attention from stakeholders eager to stay informed on IUX’s latest developments.
The positive response to the #DrinksOnIUX initiative and the strong turnout at the summit bar highlight IUX’s ability to connect authentically with its audience—laying the groundwork for future expansion and collaborative growth in African markets.