Madrid, Spain – In a landmark event marking the deepening of a global alliance, PU Prime and the Argentina Football Association (AFA) officially commemorated their partnership during a formal signing ceremony held at the prestigious Argentina Football Academy Vallecas in Madrid.
This milestone occasion celebrated the alignment of two institutions that share a commitment to discipline, precision, and performance — values that underpin both world-class trading and elite football.
The day commenced with a warm meet-and-greet between PU Prime and AFA representatives, setting the stage for the main event — the official contract signing and ceremonial jersey exchange. The symbolic gesture reflected a mutual dedication to building a lasting partnership that extends beyond sponsorship into shared ambition and vision.
Attendees were then invited on a guided tour of the Academy’s state-of-the-art training grounds, where Argentina’s next generation of football talent is nurtured. The facilities represent the same excellence and high standards PU Prime strives to achieve in the global financial arena.
Delivering the keynote address, Mr. Daniel Bruce, Managing Director of PU Prime, remarked:
“Today, we’re here in beautiful Madrid to celebrate a partnership that brings together two forces committed to excellence — PU Prime and the Argentine Football Association.
Mr. Leandro Petersen, Chief Commercial and Marketing Officer of AFA, echoed the sentiment:
“Football is a global language, and today, we add a new voice to our story by welcoming PU Prime as a valued regional partner in the world of Argentine football. We are honoured to have this exciting partnership with a partner that shares our values of excellence, innovation, and commitment to performance. Together with PU Prime, we look forward to creating meaningful experiences that unite football supporters and celebrate the spirit of the beautiful game. PU Prime, we are proud to have you with us. Welcome to the AFA family.”
The ceremony concluded with a live Q&A session featuring legendary Argentine footballer Mr. Javier Saviola. Attendees had the rare opportunity to gain insights on leadership, legacy, and global collaboration from one of Argentina’s most celebrated sporting icons.
Reflecting on the new alliance, Saviola shared:
“It’s something truly special. Representing Argentina has always been a great honor, and seeing PU Prime support the AFA means a lot to all of us. This partnership reflects the spirit of our team and helps share that passion with people all around the world.”
The signing ceremony marks the beginning of a long-term strategic collaboration between PU Prime and the AFA — one focused on driving engagement, inspiration, and global impact across both the financial and sporting sectors.
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About PU Prime
Established in 2015, PU Prime is a globally regulated fintech leader delivering innovative online trading solutions across forex, commodities, indices, and equities. With a footprint in over 190 countries and more than 40 million app downloads, PU Prime empowers traders of all levels through cutting-edge technology, robust education, and a seamless user experience. Discover the latest promotions and start your trading journey at www.puprime.com.