Social investing platform eToro has announced a strategic partnership with Generali to offer retirement and life insurance solutions tailored for French retail investors. The initiative, led by eToro’s new French subsidiary eToro Patrimoine, marks the company’s expansion into regulated savings and wealth management products.
As part of the collaboration, eToro will introduce a Plan d’Épargne Retraite (PER) and a life insurance policy, both developed in partnership with Generali. These products are designed to suit a range of investment goals and risk profiles, offering both guided and self-directed options. Investors will gain access to over 500 financial instruments, including mutual funds, ETFs, equities, euro-denominated funds, and fixed-term bonds.
“We want to empower retail investors to build a robust savings portfolio.”
— Julien Nebenzahl, President of eToro Patrimoine
Julien Nebenzahl commented on the launch:
“Introducing saving solutions for eToro’s users in France and opening a local subsidiary underscore our commitment to strengthen our footprint in a key market for the business. With these new products, we want to empower retail investors to build a robust savings portfolio that allows them to grow their wealth for the long-term. We are excited to provide them in partnership with Generali, a major player in the French life insurance market. This launch represents a new chapter in our efforts to continually enhance our local offering for our users in France, supporting them throughout their investing lives.”
Corentin Favennec, Partnerships Director at Generali Patrimoine, added:
“We are delighted to support eToro, a globally recognised investment player, in the launch of its subsidiary in France and its savings offering. Our 100% digital PER and life insurance products, which complement each other, perfectly fit into eToro’s value proposition to serve the wealth management needs of the French people.”
This move builds on eToro’s broader localization strategy. Over the past year, the platform introduced euro-denominated trading through eToro Money EUR accounts, provided access to Euronext Paris-listed equities, and rolled out French IBANs for local users—enhancing compliance and user convenience.
With this new offering, French clients can select between capital-protected euro funds or unit-linked portfolios aimed at higher returns. Investors may either opt for pre-configured portfolios aligned with their risk profile or build custom combinations using eToro’s extensive range of financial instruments.
The products will be fully digital, integrating Generali’s insurance expertise with eToro’s intuitive interface and broad user base. This launch not only signals eToro’s official entry into France’s long-term savings market but also sets the stage for similar expansions across Europe.
eToro’s evolution from a trading-focused platform to a comprehensive personal finance provider highlights its commitment to supporting retail investors across a broader financial journey—from active investing to long-term wealth building.